TY - JOUR
T1 - Promoting Physical Activity Among Seniors in Abu Dhabi: An Experimental Test of the “Forever Fit” Nudge
AU - Nikiforakis, Nikos
AU - Abdulaziz Alhyas, Layla
AU - Afzal, Uzma
AU - Agiostratitis, Alex
AU - Alfalacy, Elyazyeh M.
AU - Dariel, Aurelie
AU - Monney, Melissa C.
AU - Muñoz Herrera, Manu
AU - Reuben, Ernesto
PY - 2024
Y1 - 2024
N2 - Physical inactivity is a leading cause globally of noncommunicable diseases such as diabetes, heart attacks, and strokes. Here, we present the results from a 4-week-long experimental test of a nudge designed to promote physical activity among 206 seniors in Abu Dhabi, United Arab Emirates—a population with one of the highest rates of physical inactivity in the world. We find that the “Forever Fit” nudge—a booklet containing a simple exercise program and information about the health benefits of physical activity—has a large positive effect on 93 previously inactive seniors. The nudge increases the time previously inactive participants spend being physically active from about 5 to about 15 minutes per day
AB - Physical inactivity is a leading cause globally of noncommunicable diseases such as diabetes, heart attacks, and strokes. Here, we present the results from a 4-week-long experimental test of a nudge designed to promote physical activity among 206 seniors in Abu Dhabi, United Arab Emirates—a population with one of the highest rates of physical inactivity in the world. We find that the “Forever Fit” nudge—a booklet containing a simple exercise program and information about the health benefits of physical activity—has a large positive effect on 93 previously inactive seniors. The nudge increases the time previously inactive participants spend being physically active from about 5 to about 15 minutes per day
M3 - Article
SN - 2199-6776
JO - Journal of the Economic Science Association
JF - Journal of the Economic Science Association
ER -