Skip to main navigation Skip to search Skip to main content

СЕГМЕНТАЦІЯ ПАСАЖИРІВ ПОЇЗДІВ НА ОСНОВІ КОГНІТИВНО-АФЕКТИВНОГО ПРОФІЛЮ СПОЖИВЧОЇ ЦІННОСТІ ТРАНСПОРТНОГО ОБСЛУГОВУВАННЯ

Translated title of the contribution: Segmentation of train passengers based on the cognitive-affective profile of the customer value of the transport service

Research output: Contribution to journalArticlepeer-review

Abstract

Public transportation service is based on the transportation infrastructure, technology and vehicles used. Because of this, the service is standardized and has a low level of individualization to the needs of a particular passenger. Under such conditions, the practice of of improving the functioning of public transport (PT) based on the understanding of the market as as a homogeneous market. However, the transport and consumer behavior of people when interacting with public transport is different (...)
Translated title of the contributionSegmentation of train passengers based on the cognitive-affective profile of the customer value of the transport service
Original languageUkranian
Pages (from-to)12-23
JournalThe National Transport University Bulletin
Volume2
Issue number59
DOIs
Publication statusPublished - Jul 2024

Cite this