Territorial reputation beyond state borders? Metropolitan Images in European borderlands.

Research output: Contribution to journalArticlepeer-review


Most places in Europe are branded to attract residents, investors and/or tourists. Some European cities situated along state borders have recently developed a transfrontier metropolitan branding strategy. They consequently have to represent a territory that overlaps state boundaries. However, do these representations of dynamic space deny the existence of nation-state borders? Do they support a new territorial closure? This article, based on the analysis of a series of branding products defined in four cross-border metropolitan areas, will explore the content of urban reputation in European borderlands. It is hypothesised that policymakers in these areas re-invest into state boundaries and generate a reticular cross-border territoriality.
Original languageEnglish
Pages (from-to)19-31
Number of pages10
JournalPlace Branding and Public Diplomacy
Issue number1
Publication statusPublished - 1 Jan 2014


  • Territorial branding
  • cross-border regionalisation
  • metropolitan development
  • state borders
  • territoriality

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