@techreport{fa5e59fd42754ea98c577c311b40ce60,
title = "Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal",
abstract = "In Senegal mutual health organizations (MHOs) have been present in the greater region of Thi{\`e}s for years. Despite their benefits, in some areas there remain low take-up rates. We offer an insurance literacy module, communicating the benefits from health microinsurance and the functioning of MHOs, to a randomly selected sample of households in the city of Thi{\`e}s. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomized control trial. We find that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.",
keywords = "Africa, Randomized control trials, Senegal, community based health insurance scheme",
author = "Jacopo Bonan and Olivier Dagnelie and Philippe Lemay-boucher and Michel Tenikue",
year = "2012",
language = "English",
series = "Working Papers",
publisher = "CEPS/INSTEAD",
number = "2012-03",
type = "WorkingPaper",
institution = "CEPS/INSTEAD",
}