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СЕГМЕНТАЦІЯ ПАСАЖИРІВ ПОЇЗДІВ НА ОСНОВІ КОГНІТИВНО-АФЕКТИВНОГО ПРОФІЛЮ СПОЖИВЧОЇ ЦІННОСТІ ТРАНСПОРТНОГО ОБСЛУГОВУВАННЯ

Résultats de recherche: Contribution à un journalArticleRevue par des pairs

Résumé

Public transportation service is based on the transportation infrastructure, technology and vehicles used. Because of this, the service is standardized and has a low level of individualization to the needs of a particular passenger. Under such conditions, the practice of of improving the functioning of public transport (PT) based on the understanding of the market as as a homogeneous market. However, the transport and consumer behavior of people when interacting with public transport is different (...)
Titre traduit de la contributionSegmentation of train passengers based on the cognitive-affective profile of the customer value of the transport service
langue originaleUkrainien
Pages (de - à)12-23
journalThe National Transport University Bulletin
Volume2
Numéro de publication59
Les DOIs
étatPublié - juil. 2024

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