Judging nudging: Can nudging improve population health?

Theresa M. Marteau; David Ogilvie; Martin Roland; Marc Suhrcke; Michael P. Kelly

doi:10.1136/bmj.d228

Judging nudging: Can nudging improve population health?

Theresa M. Marteau, David Ogilvie, Martin Roland, Marc Suhrcke, Michael P. Kelly

Research output: Contribution to journal › Review article › peer-review

335 Citations (Scopus)

Abstract

If people didn’t smoke, drank less, ate healthier diets and were more active, the huge burden of chronic diseases such as cancer, heart disease, and type 2 diabetes would be much reduced (1) The prospect of being able to nudge populations into changing their behaviour has generated great interest among policymakers worldwide, including the UK government (2) We explore what nudging is and assess the prospect of nudging our way to a healthier population. (...)

Original language	English
Article number	d228
Pages (from-to)	263-265
Number of pages	3
Journal	BMJ
Volume	342
Issue number	7791
DOIs	https://doi.org/10.1136/bmj.d228
Publication status	Published - 25 Jan 2011
Externally published	Yes

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10.1136/bmj.d228

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Judging nudging: Can nudging improve population health?

Abstract

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