TY - JOUR
T1 - Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping
AU - Farag, Sendy
AU - Schwanen, Tim
AU - Dijst, Martin
AU - Faber, Jan
PY - 2007/2
Y1 - 2007/2
N2 - Searching product information and buying goods online are becoming increasingly popular activities, which would seem likely to affect shopping trips. However, little empirical evidence about the relationships between e-shopping and in-store shopping is available. The aim of this study is to describe how the frequencies of online searching, online buying, and non-daily shopping trips relate to each other, and how they are influenced by such factors as attitudes, behaviour, and land use features. Questionnaire data were collected from 826 respondents residing in four municipalities (one urban, three suburban) in the centre of the Netherlands. Structural equation modelling was used to examine the variables' multiple and complex relationships. The results show that searching online positively affects the frequency of shopping trips, which in its turn positively influences buying online. An indirect positive effect of time-pressure on online buying was found and an indirect negative effect of online searching on shopping duration. These findings suggest that, for some people, e-shopping could be task-oriented (a time-saving strategy), and leisure-oriented for others. Urban residents shop online more often than suburban residents, because they tend to have a faster Internet connection. The more shopping opportunities one can reach within 10 min by bicycle, the less often one searches online.
AB - Searching product information and buying goods online are becoming increasingly popular activities, which would seem likely to affect shopping trips. However, little empirical evidence about the relationships between e-shopping and in-store shopping is available. The aim of this study is to describe how the frequencies of online searching, online buying, and non-daily shopping trips relate to each other, and how they are influenced by such factors as attitudes, behaviour, and land use features. Questionnaire data were collected from 826 respondents residing in four municipalities (one urban, three suburban) in the centre of the Netherlands. Structural equation modelling was used to examine the variables' multiple and complex relationships. The results show that searching online positively affects the frequency of shopping trips, which in its turn positively influences buying online. An indirect positive effect of time-pressure on online buying was found and an indirect negative effect of online searching on shopping duration. These findings suggest that, for some people, e-shopping could be task-oriented (a time-saving strategy), and leisure-oriented for others. Urban residents shop online more often than suburban residents, because they tend to have a faster Internet connection. The more shopping opportunities one can reach within 10 min by bicycle, the less often one searches online.
KW - E-shopping
KW - Shopping trips
KW - Structural equation modelling
UR - http://www.scopus.com/inward/record.url?scp=33748454336&partnerID=8YFLogxK
U2 - 10.1016/j.tra.2006.02.003
DO - 10.1016/j.tra.2006.02.003
M3 - Article
AN - SCOPUS:33748454336
SN - 0965-8564
VL - 41
SP - 125
EP - 141
JO - Transportation Research Part A: Policy and Practice
JF - Transportation Research Part A: Policy and Practice
IS - 2
ER -