Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal

Jacopo Bonan; Olivier Dagnelie; Philippe Lemay-boucher; Michel Tenikue

Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal

Jacopo Bonan, Olivier Dagnelie, Philippe Lemay-boucher, Michel Tenikue

Labour Market

Research output: Working paper

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Abstract

In Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. We offer an insurance literacy module, communicating the benefits from health microinsurance and the functioning of MHOs, to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomized control trial. We find that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.

Original language	English
Publisher	CEPS/INSTEAD
Number of pages	28
Publication status	Published - 2012

Publication series

Name	Working Papers
Publisher	CEPS/INSTEAD
No.	2012-03

Keywords

Africa
Randomized control trials
Senegal
community based health insurance scheme

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Working Paper n°2012-03Final published version, 769 KB

1 Working paper

Household's willingness to pay for health microinsurance and its impact on actual take-up: results from a field experiment in Senegal
Bonan, J., Lemay-boucher, P. & Tenikue, M., 2013, CEPS/INSTEAD, 44 p. (Working Papers; no. 2013-15).
Research output: Working paper

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Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal

Abstract

Publication series

Keywords

Access to Document

Research output

Household's willingness to pay for health microinsurance and its impact on actual take-up: results from a field experiment in Senegal

Cite this