The determinants of e-business strategies: empirical evidence from Luxembourg data.

This article aims at analysing the factors than can explain the motivations of firms for investing in a website and for the degree of use of this site in an informative and/or in a commercial way. We also study the importance of reorganisations of the firm in the success of e-commerce. Firstly, we seek to find in the theoretical and the empirical literature the factors underlined as influencing the creation of a website, the choice of the richness in terms of contents, and the use of the site as a new business channel. Secondly, it permits us to formulate different hypothesis we test using a Luxembourg database. The results show that there are large differences between factors influencing creation behaviours and degree of involvement in the general use of the website. But, concerning the two uses the firm can make with its site, there are many similarities in the determinants of intensity of website uses both as an informational tool and as an ecommerce one. Regarding the links between reorganisations thanks to management ICTs and the setting up of an e-commerce website, our study displays a significant complementarity.